The purchase of apartment by installments from the developer is in the greatest demand after eOselia – Rostyslav Melnyk
According to Rostyslav Melnyk, CEO of RIEL Real Estate Corporation, the state program eOselia is in the greatest demand in the primary market today. At the same time, those who do not fall under its terms mostly choose the option of buying in installments from the developer.
“As a rule, we are talking about payments for a period of up to two years, subject to a down payment of 10% of the cost of housing. Nobody uses loans from banks now,” Melnyk said in a commentary to the financial portal Minfin.

At the same time, the very motivation of buyers has changed: those who invested in housing for the sake of resale have disappeared. Today, people buy apartments primarily for themselves.
“According to our estimates, up to 70% of newly built apartments are sold thanks to the government program eOselia. This suggests that people simply do not have free funds,” emphasized CEO of RIEL.
This transformation of demand has also affected the behavior of developers. According to Melnyk, companies have become more cautious in planning new projects, focusing on comfort-class formats in relatively safe areas with bomb shelters and autonomous infrastructure.
“At RIEL, on the one hand, we are actively completing projects launched before the full-scale war and have already commissioned most of these residential complexes. And, on the other hand, we are expanding our portfolio of offers, realizing that demand will only grow. In particular, two large projects in the capital will be launched soon,” he said.
Earlier, Rostyslav Melnyk explained why we should not expect a decline in prices in the primary real estate market in 2025. According to him, the yield per square meter is now at a minimum, so developers have virtually no room for discounts.